How to bring new technologies to your company?

100 Open Startups
6 min readJul 25, 2023


More than just optimizing workflows, knowing how to introduce new technologies is a matter of survival for modern companies.

More than ever, innovation is a necessity for companies . Especially when we talk about more traditional sectors, such as the corporate world itself.

Knowing how to use digital tools is an essential skill for any business that wants to stay relevant in the long term.

However, introducing these new technologies in a functional way can be quite a challenge . Even more so when we talk about organizations that do not have the necessary expertise to promote this transition.

Thinking about it, we prepared an article especially to help solve these problems. Check it out now!

Why is it important to bring new technologies to companies?

Rapid technological evolution has transformed the way companies operate and position themselves in the market.

Experiencing an intense process of digital transformation , the job market has been going through numerous operational, conceptual and, mainly, cultural changes.

In a scenario of intense competition, it is increasingly necessary to seek ways to innovate processes and offer market differentials that are solid and relevant to consumers.

In this context, the importance of bringing new technologies to organizations becomes fundamental.

By adopting technological innovations, companies can boost their operational efficiency, reduce costs, make more informed strategic decisions, improve the customer experience and remain competitive in an ever-changing landscape.

There are several reasons why it’s important to bring new technology to companies. More than just a matter of modernity, knowing how to take advantage of new digital tools is a fundamental need for long-term survival in the market.

Check out some examples below.

1 — Improved efficiency and productivity

First, we can state that new technologies are generally developed to optimize work dynamics within a corporation.

Whether to automate processes , simplify tasks or increase efficiency. Implementing these tools means companies can scale their operations and improve employee productivity.

In fact, with less bureaucratic obligations, employees can reserve more time for the development of new ideas and constructive suggestions.

2- Cost reduction

In addition, certain technologies can help reduce a company’s operating costs .

For example, automating processes can eliminate the need for intensive manual labor, which can result in significant long-term cost savings.

This efficiency can even help with resource management , allowing for more conscious management of assets and liabilities within the finances of these respective organizations.

3 — Improved decision making

New technologies such as advanced data analytics and artificial intelligence can provide valuable insights for strategic decision making.

These technologies can help companies gain a deeper understanding of their customers, identify market trends and anticipate changes, allowing them to make more informed and accurate decisions.

This greatly influences the assertiveness of administrators , who can resort to solid and reliable insights when making important decisions.

4 — Competitiveness in the market

In many industries, the adoption of innovative technologies can be a significant competitive differentiator.

Companies that embrace technological innovation can stand out from the competition , offer better products or services and meet market demands more effectively.

This importance becomes even greater in the current market moment, where competition has become increasingly fierce.

5 — Improved customer experience

Not to mention, technology can play a crucial role in improving the customer experience.

For example, the use of chatbots, artificial intelligence-based customer service and self-service platforms can provide fast and efficient support , making the customer’s interaction with the company more satisfying.

It is important to understand that modern consumer relations revolve around the full satisfaction of the public . Without it, it’s virtually impossible to have long-term success.

6 — Monitoring market trends

The business environment is constantly evolving , driven by technological advancement.

To stay relevant, companies need to keep up with trends and market changes.

Therefore, companies need to adapt to emerging demands and maintain a prominent position in the market.

How to introduce new technologies in companies?

In this context, more traditional companies face the challenge of keeping up with the fast pace of technological evolution and remaining competitive in the market.

The lack of specialized internal resources, the restriction of knowledge and the limitation of ideas can hinder the adoption of new technologies and the development of innovative ideas.

Fortunately, there are some market movements that can help these corporations in the digital transformation process and in the adoption of new technologies.

Open innovation , for example, emerges as an effective solution to overcome these obstacles.

Allowing companies to actively seek knowledge, ideas and technologies outside organizational boundaries, this practice enables these organizations to benefit from the expertise of other entities. Be they other companies, institutions and especially startups .

That is, open innovation allows companies to find the latest and most relevant technologies , leveraging collective knowledge to drive competitiveness and technological excellence.

Promoting collaboration between professionals from the most diverse areas and origins , this type of program combines the expertise and resources of traditional companies with the innovation and creativity of startups.

Combining the best of both worlds, this business model has been gaining more and more space in the corporate market. See below some factors that explain this success of open innovation.

Benefits of open innovation

Open innovation can play a key role in the process of introducing new technologies in companies, offering a series of benefits and opportunities. Check out some examples of this type of collaboration.

Access to specialized knowledge

Opening the company’s doors to external collaborations means that organizations have the opportunity to access specialized knowledge and skills that may not be available internally.

This allows the respective company to leverage the expertise of experts and accelerate learning and implementation of new technologies.

Not to mention that this exchange of ideas can be very beneficial for the employees themselves , who can take the opportunity to expand their knowledge of new areas.

Expansion of the horizon of ideas

Open innovation provides an enabling environment for exchanging ideas with external partners, such as startups and academic institutions.

This diversity of perspectives can stimulate creativity and generate new approaches to technology problems and challenges.

We can also point out that this more collaborative attitude is a fundamental part of the new work culture. Therefore, it is always good to expose your teams to this reality.

Collaboration and resource sharing

As we highlighted in the previous item, by adopting open innovation , companies can establish strategic partnerships with other organizations that have complementary resources.

This allows for the sharing of costs, technical resources and infrastructure, facilitating the adoption and implementation of new technologies.

risk reduction

What’s more, open innovation allows companies to spread the risks associated with adopting new technologies by sharing them with external partners.

External collaboration can help reduce research and development costs by leveraging work already done by other companies or institutions.

With less chance of failure, employees and collaborators should feel more comfortable trying new approaches to work and feel more comfortable sharing creative and innovative ideas.

Agility and speed in the market

Perhaps the main advantage of adopting open innovation is that companies can access emerging and disruptive technologies more quickly , avoiding the need to develop them internally.

This allows these corporations to adapt more quickly to market demands, launching innovative products or services more quickly.

Fostering the innovation ecosystem

Finally, open innovation contributes to strengthening the innovation ecosystem , establishing closer ties between companies, startups, academic institutions and other relevant actors.

This creates an enabling environment for knowledge exchange, networking and ongoing collaboration, further driving technological development.

Of course, this list is just a general summary of the main benefits that open innovation can bring to companies.

To learn more about the subject and understand how this can be the solution for your career growth , we invite you to learn a little more about our work.

Where to find the best startups for open innovation partnerships?

Success in open innovation projects depends a lot on choosing the right partner for your company . Especially when we talk about collaboration with startups, which is the most appropriate in this case.

But if you don’t even know where to start this search, we can offer a great solution. Read on to learn more about our work at 100Open !

Discover the 100–10–1 Startups Program, in which you and your team will have access to several startups , learn to evaluate them, provide feedback and mentorship, as well as develop open innovation projects.