How to promote good innovation management within companies?

100 Open Startups
6 min readJul 4, 2023

Innovation management must be a north that guides all sectors of the company towards continuous improvement.

Implementing a culture of innovation within traditional companies can be a major challenge.

However, this process is becoming more and more necessary in the modern market and turning this switch has become a necessity for every business.

Therefore, promoting innovation management in this context is a very complicated mission. Fortunately, there are some steps you can take to ease this professional mindset transition.

With the right approach, it is possible to boost the development of any company through good ideas and creative solutions.

Check out this article to understand a little more about this topic.

What is innovation management?

Innovation management is the process of administering, promoting and encouraging the creation and implementation of new ideas, products, services, processes or business models within an organization.

This activity involves creating a culture of innovation , developing strategies and implementing practices that encourage the generation and adoption of promising ideas.

Effective innovation management requires the involvement of all stakeholders in the organization , from top management to employees at all hierarchical levels.

Serving as a link between all the teams and processes of a company , those responsible for this sector aim to provide coherence and linearity for innovation in all employees and collaborators involved in the project.

This type of leadership also involves creating an innovation-friendly environment that encourages experimentation, collaboration, and continuous learning.

In addition, innovation management can also encompass strategic partnerships with other organizations , such as universities, research institutes or startups , in order to take advantage of external ideas and promote open innovation.

Good innovation management can boost an organization’s growth, competitiveness and sustainability, allowing it to adapt to market changes, anticipate customer needs and stand out in its sector.

In an increasingly competitive market, it is essential that companies allocate more and more time and resources to the search for creative solutions that maximize their results.

What are the responsibilities of innovation management?

As we explained earlier, innovation management involves a series of administrative practices aimed at creating a favorable environment for critical thinking within a company.

Although each organization has its own needs, values ​​and missions, it is possible to list some responsibilities of professionals and leaders responsible for this practice. See some examples below.

  • Develop an innovation strategy aligned with the company’s goals and vision.
  • Create a culture of innovation that promotes creativity, entrepreneurial thinking and experimentation.
  • Identify innovation opportunities and trends relevant to the company’s industry.
  • Establish processes and organizational structures that facilitate the generation, selection and implementation of innovative ideas.
  • Foster collaboration and communication between teams and departments, encouraging the exchange of knowledge and ideas.
  • Allocate adequate resources for innovation projects, including necessary budget, staff and infrastructure.
  • Manage the innovation pipeline, from the conception and development of ideas to their implementation in the market.
  • Establish metrics and performance indicators to assess the progress and results of innovation efforts.
  • Promote continuous learning and rapid adaptation through experimentation and interaction.

How startups can help in innovation management?

First of all, innovation management involves a change of professional mentality . Even if your objectives are beneficial, this transition can be a bit abrupt in traditional companies, more accustomed to other work models.

In this context, the implementation of this new culture can be a great challenge. Especially in an era of intense digital transformation, where things change at a speed that is very difficult to keep up with.

Therefore, it is not uncommon to see companies resorting to external partnerships to help in this process, promoting a more harmonious transition through collaboration and the exchange of experiences between professionals from different areas, generations and even backgrounds.

Startups, for example, can play an important role in managing innovation within a company in several ways. Now see some ways in which these projects can contribute to this process.

1. Collaboration and partnerships

First, startups often have an entrepreneurial mindset and are known for their agility and creativity.

Partnering with these promising initiatives means that companies too can benefit from new ideas, technologies and innovative approaches.

That is, startups can bring fresh and disruptive perspectives , helping the company to identify innovation opportunities and develop creative solutions.

More than just modernizing and bringing new energy to these companies, these partnerships are also the gateway to a new work culture, more focused on collaboration and the exchange of experiences.

In a market that is becoming more and more demanding, having this greater plurality of ideas is a great differentiator for companies of all sizes.

2. Access to specialized talents and skills

In addition, startups are often formed by young talent and even highly specialized professionals in specific areas.

As much as this type of project is closely linked to technology and development, it is still human resources that make all the difference in the success of this type of initiative.

As a result of this collaboration, companies can access expertise and skills that they may not have internally. Another important point is that this exchange will also bring more knowledge to internal employees.

This collaboration allows the company to leverage the startup’s expertise to drive innovation in areas such as artificial intelligence, blockchain, data analytics, and more.

3. Testing and validation of ideas

Startups are known for their ability to quickly test new ideas and prototypes in the marketplace .

When working with startups, companies can leverage this agile aspect to test and validate innovation concepts more quickly and efficiently.

This reduces the time and costs associated with developing new ideas internally, allowing the company to learn more quickly.

This facility for creating new processes turns out to be a great incentive for the implementation of a continuous improvement mentality within companies.

4. Access to innovative technologies and solutions

In these cases, companies can acquire startups that develop innovative technologies or solutions relevant to their industry.

This acquisition allows the company to gain immediate access to these innovations, accelerating the process of implementation and market adoption.

Allowing more agility and speed in internal processes, these technologies can greatly optimize the time of leaders and their employees.

5. Flexible management approaches

Finally, we can point out that startups generally have a less hierarchical and bureaucratic organizational structure than established companies.

The partnership between traditional organizations with these promising initiatives can result in more flexible and agile management approaches, bringing more dynamism to both sides involved in this collaboration.

With more fluid processes , companies can stimulate internal innovation, promoting a more open, collaborative and result-oriented culture.

Not to mention that this flexibility can allow for faster and more efficient corrections and adjustments, making it easier for people to lose their fear of suggesting, questioning and generating new ideas.

Of course, each company has its own needs, so these benefits tend to vary from one case to the next. However, in general terms, these are advantages that come with any organization that works with startups.

Regardless of the sector, all companies stand to gain from this type of collaboration. Especially when the parties involved choose open innovation as the partnership’s business model.

What is open innovation?

Open innovation is a concept that refers to the practice of an organization seeking and incorporating external ideas, knowledge and resources to drive its innovation.

Rather than relying solely on internal resources and internal research and development, open innovation recognizes that valuable ideas and innovative solutions can be found outside the company’s doors.

Open innovation involves collaboration with other companies, research institutions, startups, customers, suppliers and even the wider community .

Through this collaboration , the company seeks to share knowledge, resources and technologies, as well as access new perspectives and skills.

Where to find the best startups for open innovation partnerships?

Success in open innovation projects depends a lot on choosing the right partner for your company . Especially when we talk about collaboration with startups, which is the most appropriate in this case.

But if you don’t even know where to start this search, we can offer a great solution. Read on to learn more about our work at 100Open !

Discover the 100–10–1 Startups Program, in which you and your team will have access to several startups, learn to evaluate them, provide feedback and mentorship, as well as develop open innovation projects.